TOTAL WHITE is a blanc–à–porter clothing brand that celebrates the white color and its place in the modern wardrobe, combining feminine silhouettes with bold details. Appearing delicate at first glance, the TOTAL WHITE pieces are inspired by the philosophy “blanc to empower” where the luxury of unique day-to-day dressing is built on one strong color and absolute confidence. While the versatility of white is hard to overestimate, wearing it has always been a statement or a message – manifesting freedom not just in fashion, the TOTAL WHITE looks say it all without saying too much. 

Initially founded in 2017 in Kyiv, Ukraine as a bridal fashion brand, TOTAL WHITE soon went casual with its intricate pieces and ready-to-wear collections. The brand now issues four seasonal collections annually, complementing them with special thematic and limited-edition drops.