About
TOTAL WHITE is a Kyiv-born blanc–à–porter brand that gives white clothes a whole new meaning.
Effortless elegance, humble perfection, simple radiance - while the versatility of white color is hard to overestimate, wearing it has always been a statement. Seemingly vulnerable in front of the blessed mess of daily life, a person dressed in white is all about an easy-going energy, showing that you should not be afraid of doing what warms your heart. | |
The concept of blanc-à-porter explains the idea best: downplayed to special occasions and yacht trips for years, white garments were adorned with senses that do not stand a chance in modern world. For the new generations, luxury is something approachable yet game changing: manifesting freedom and absolute confidence, TOTAL WHITE looks say it all without saying too much. |